WE SELL OR ELSE.
This is what we would say about our philosophy, if someone were to ask us to encapsulate it in one sentence. It is how we see the essence of our work – as a continuous effort – combing creativity and effectiveness – to achieve success for our clients and their brands. We do not believe in creativity for the sake of creativity, but we also know it is no coincidence that the most successful campaigns were also among the most creative.
THE CONSUMER IS NOT A MORON. SHE IS YOUR WIFE.
The consumer is always at the centre of our work – we do not move forward until we get to know who they are and what drives them. Insight is the key to effective and moving campaigns. That’s why we really dedicate a lot of time to the consumer in our daily work.
UNLESS YOUR CAMPAIGN CONTAINS A BIG IDEA,
IT WILL PASS LIKE A SHIP IN THE NIGHT.
We do not divide communication into ATL, BTL, digital, PR, shopper marketing, etc. Our strength lies in the fact that we have specialists in each of these areas under one roof. When working on a project we are able to develop a team that is able to create the best possible communication approach – based on sound, long-term ideas. And we have plenty to choose from, because our agency is made up of amazing enthusiasts, who did not land in advertising by accident.
WE PREFER THE DISCIPLINE OF KNOWLEDGE TO THE IGNORANCE.
WE PURSUE KNOWLEDGE THE WAY A PIG PURSUES TRUFFLES
We believe in true partnership – both with our clients and our business partners. We treat the business of our clients as we treat our own – we want to know it from the inside out, not just so that we can respond to briefs in the best way possible, but also to give advice on an ongoing basis, by analyzing the market, sales results, conducting marketing research, and so on.
ONLY FIRST CLASS BUSINESS, AND THAT IN A FIRST CLASS WAY.
We are part of one of the largest international networks, which gives us an amazing opportunity to utilize experience gained in other markets, and to be up to date with all the latest trends and communication tools.