70 seconds for the insurgents

The 70th anniversary of the Warsaw Uprising was a special opportunity to honor the memory of the heroes of 70 years ago. We convinced almost all Polish TV and radio stations to turn off their broadcasts for 70 seconds of silence at the “W” hour: the ad “70 seconds for the insurgents” included elements of silence interspersed with archival sounds from the uprising, recorded 70 years ago on the streets Warsaw.

The campaign was joined by dozens of TV and radio stations, and 1.5 thousand internet sites, including Polish Diaspora web pages. The websites showed a special banner to celebrate the 70th anniversary of the uprising. We also launched a fanpage, promoting the campaign on social media “Hush, because Uprising”.