Allianz – “With you from A to Z”
Allianz is an insurance company offering a wide range of insurance products, which is what we wanted to remind consumers of through a recognizable and likeable message “With you from A to Z”. We show, in a humorous way, different situations from real-life, which could happen to anyone. The key here is to see whether you can be sure the insurer will help you, regardless of the situation. Aaaaand you can count on Allianz.
As part of the project we prepared TV spots, the landing page az-allianz.pl, videos on Facebook, and also prepared a display-type campaign. The effectiveness of the ads was confirmed by data from Gemius – in March, the Allianz ads were among the most viewed online campaigns on Facebook in Poland!
(source: http://www.wirtualnemedia.pl/artykul/t-mobile-adidas-allianz-najwieksi-reklamodawcy-wideo-w-polskiej-sieci-spoty-najczesciej-na-facebooku)