Język polski jest ĄĘ

Our contribution to the purity and correctness of the Polish language. A pro-bono campaign – was so well devised that it achieved results that any marketer would dream of.

News about the campaign “Polish is ‘hip’” (in Polish: “Polski jest ą-ę”) spread all over the press, television, radio, and the internet, appearing in the media for a total of nearly 600 times.

The campaign’s engaging form, linguistic fun, minimal financial input and gigantic lobbying effort in the media, resulted in one of the most effective and most award-winning campaigns in 2013, as well as being awarded the Silver Lion at the Cannes Lions competition.