Kangurowanie

The medical procedure “skin to skin” (commonly called kangaroo) has been recommended by the Ministry of Health since 2012 as one of the perinatal procedures. Unfortunately, according to the latest NIK report, only 11% of Poles have confirmed that the procedure was actually completed. On the occasion of World Kangooring Day, May 15th, together with representatives of medical circles, we decided to make Poles aware of the rights that they have. Together we inaugurated the nationwide educational campaign “Kangaroo Parents” (the campaign’s password and logo were developed by our agency), and we supported it in the media. As a result, over the first few days we have worked out more than 300 publications in the biggest media in Poland (Polsat, TVP, TVN, Polish Radio, Radio Zet and many others) and social media channels.

The official logo had been designed by Ogilvy & Mather and the whole campaign had been run by Ogilvy PR.