nju mobile – launch marki

The entry of nju mobile on the market caused quite a stir among other mobile operators. However, as you might expect, all the major competitors quickly responded to nju’s offer, and within 2 years “unlimited” became the market standard. In these circumstances we had to come up with an innovative idea, which would allow the brand to maintain its status as the only true challenger to the big four.

Idea: let’s take into account the fact that nju has the most satisfied customers, and use them to acquire new ones.

In the campaign, in addition to using mass media, which helped build awareness of the new offer and strengthen the brand’s perception as an innovator, we focused on engaging fans and clients of the brand, on mechanisms aimed to support user generated content, as well as ambient ads aimed to convince people that being in tandem with nju is always better.