nju mobile – Tandem

The launch of nju mobile to the market caused quite a stir among the other mobile operators. However, as you might expect, all the major competitors quickly prepared a reply to nju’s offer and after 2 years an “unlimited” has become the market standard offer. In this situation, we had to come out with an innovative idea, which would allow the brand maintain its status as the only true challenger amount the big four.

Idea: let us consider the fact that nju has the most satisfied customers and use them to acquire new ones.

In the campaign, in addition to wide reach media to build awareness of the new offer and strengthen the perception of the brand as an innovator in the category. We focused on activities which had taken into account fans and current clients of the brand, and used the mechanisms to support user generated content and ambient allowing activities proving that in tandem with nju always is a better choice.