Saturn – myśl techno-logicznie
If we thought logically, we would show the logo, shop, and the planet – Saturn …
But by thinking technologically, we proved through our campaign that Saturn is not just at the center of cutting-edge technologies. It is also an expert and advisor that encourages the skilful use of technology in everyday life.
This clear message allowed Saturn to become the patron of a new way of thinking, and the juxtaposition of logical communication versus technology clearly showed the benefits of turning to the “technological side of the force”.
Saturn encouraged a technological way thinking in 3 TV ads, radio, and in social media.